Fractional Chief Marketing Officer
Hillary Bressler
Pay-per-click advertising is common practice today, from the largest international brands to the locally-owned retailer in your neighborhood. But this wasn't always the case and Hillary Bressler was one of the first marketers to recognize its potential. In 2000, she founded .Com Marketing in Orlando and is recognized as the first advertising agency to offer pay-per-click services, working with major brands like Phillips, Marriott, Verizon and Universal Studios. Hillary led .Com Marketing until 2014 when she sold the firm to Edgecore. Living and working in the travel and tourism capital of the country, Hillary has worked with many of the leading travel brands and today serves them as a travel and hospitality marketing consultant for Pinch Hit Partners.
Prior to founding .Com Marketing, Hillary was the manager of the digital division for the Golf Channel and successfully led the development of their first website in 1995. Two years later, thegolfchannel.com was recognized as the top-rated cable TV website according to Broadcasting and Cable Magazine.
In 2015, Hillary founded the Happy Traveller, a travel media brand that inspires and guides single parents who travel the world to connect with others, give their children cultural experiences, and create happy family memories. She also works with start-ups in Orlando through the Starter Studio, providing mentoring and guidance.
For the last decade, Hillary has had the privilege of serving on the Board of Advisors for Full Sail University, a premier media arts college located in Winter Park, Florida.
Prior to founding .Com Marketing, Hillary was the manager of the digital division for the Golf Channel and successfully led the development of their first website in 1995. Two years later, thegolfchannel.com was recognized as the top-rated cable TV website according to Broadcasting and Cable Magazine.
In 2015, Hillary founded the Happy Traveller, a travel media brand that inspires and guides single parents who travel the world to connect with others, give their children cultural experiences, and create happy family memories. She also works with start-ups in Orlando through the Starter Studio, providing mentoring and guidance.
For the last decade, Hillary has had the privilege of serving on the Board of Advisors for Full Sail University, a premier media arts college located in Winter Park, Florida.
Industry Experience: Travel, Tourism, Hotel and Resort Marketing, Theme park, Ticket sales, Medical Tourism, Sports Tourism, Eco Tourism, CVB, Destination Marketing, Tour Company Marketing
Specialties: Digital strategy, online media buying, increasing online sales and leads, lower cost per acquisition, programmatic media buying, SEO/SEM, conversion optimization, social media strategy, growth hacking
Specialties: Digital strategy, online media buying, increasing online sales and leads, lower cost per acquisition, programmatic media buying, SEO/SEM, conversion optimization, social media strategy, growth hacking