Digital Marketing Executive Hillary Bressler Joins Pinch Hit Partners, Will Serve Clients as a Fractional CMO and Travel and Hospitality Marketing Lead

Pinch Hit Partners is proud to announce the addition of Hillary Bressler to the company’s growing roster of marketing consultants and fractional Chief Marketing Officers. Bressler is a nationally regarded digital marketing executive and founder of .Com Marketing, the agency she sold to Edgecore in 2014. “Hillary was one of the first marketers to embrace pay-per-click advertising,” said Pinch Hit Partners founder Mark Cipolletti. “Her ability to forecast trends and opportunities will help us attract new clients, especially those CEOs and business owners who are struggling to keep up with the constantly changing world of marketing.” 

One thing that hasn’t changed much in marketing is how companies resource their work. “I was attracted to Pinch Hit Partners’ business model because I see fractional CMOs and outsourced marketing departments as a new and better way for companies to accomplish their marketing goals,” said Bressler. “Some of the best marketing practitioners are now working independently in the Gig Economy. Pinch Hit Partners takes advantage of this like no one else. It’s a game changer for small and mid-size companies,” said Bressler.

Bressler will be based in Orlando, Florida, a city and state known for an abundance of national travel brands. During her 20 years as an agency owner, she served many of the world’s leading travel and hospitality companies such as Marriott and Universal Studios. “At Pinch Hit Partners, she will lead our travel industry practice. She will also be a lead consultant for clients who need to advance their digital marketing capabilities,” said Cipolletti. 

Bressler started her career at the Golf Channel, launching their first website in 1995 and leading cutting-edge digital marketing strategies for the cable provider. In 2009, she co-authored a book, Discover Your Inner Strength (Cutting Edge Growth Strategies From Industry’s Leading Experts), with Ken Blanchard, Stephen Covey and Brian Tracy. She is also a sought after speaker on the topic of digital marketing.

About Pinch Hit Partners

Your company’s growth is too important to be left to anyone other than a senior marketing executive. Pinch Hit Partners provides your small or mid-size company with a part-time or fractional Chief Marketing Officer (CMO) to lead your marketing function at the highest level possible. If needed, Pinch Hit Partners also provides outsourced marketing departments to execute marketing programs with quality and efficiency. For companies seeking industry-specific marketing experts, we offer consultants with specialities in travel and hospitality, insurance, franchises, sports, digital marketing and more.

Learn more at www.pinchhitpartners.com or contact Mark Cipolletti at mark@pinchhitpartners.com.

Tell us about your marketing challenge.

Pinch Hit Partners Adds Veteran Marketer Matt Smith to Team of Fractional CMOs

Matt Smith, a direct-to-consumer marketing and branding leader, has joined Pinch Hit Partners as a fractional marketing consultant. Matt has over 20 years of experience leading marketing functions as a consultant for small companies and as an in-house executive for large corporations. As a Pinch Hit Partners consultant, he will serve small and mid-size companies as a fractional head of marketing, developing marketing strategy and overseeing marketing operations.

Most recently, Matt was the chief marketing officer for sweetFrog Enterprises with responsibility for marketing programs, brand management and business development. There, he helped grow the frozen yogurt franchiser into a 340 store, global segment leader.

Matt’s career started in college sports marketing at the University of Richmond where he also helped run the media center for the 1992 Presidential Debate. Later he spent three years promoting the nation’s largest sports memorabilia conventions and coordinating appearances by professional athletes for Tuff Stuff Magazine.

In 2001, Matt was hired by Virginia Farm Bureau Insurance to start an in-house marketing department. Over the next 12 years his responsibilities grew to include strategic partnerships and change management. While at Farm Bureau, Matt negotiated the naming rights for Farm Bureau Live at Virginia Beach and helped lead the acquisition of the State Fair of Virginia and Meadow Farm.

About Pinch Hit Partners

Pinch Hit Partners is a Richmond, VA-based company that’s disrupting how marketing gets done for small and medium-sized companies by providing them with a cost-effective alternative to hiring their own marketing team or contracting with an expensive full-service creative agency. Learn more at www.pinchhitpartners.com. Contact Mark Cipolletti at mark@pinchhitpartners.com.

Tell us about your marketing challenge.

Case Study: Virginia Council of CEOs Embraces Marketing Automation to Grow Beyond Richmond Base

Client:

Virginia Council of CEOs

The Situation:

The Virginia Council of CEOs has more than 200 members, mostly from the Richmond area. When the Council’s Board of Directors decided to expand its membership to the Charlottesville area, the organization’s Executive Director turned to Pinch Hit Partners.

The Challenge:

The Council’s brand awareness was limited to the Richmond area. They needed an efficient way to connect with busy executives in a new market. The Council’s Executive Director also doubles as their primary salesperson, so frequent travel to another city would be limited. The Council also relied on three separate programs to manage membership, sales and communications. These programs lacked new capabilities like marketing automation and demanded abundant staff time to manage.

“Pinch Hit Partners has transformed the way we market our organization.”   

                                 – Scot McRoberts, Executive Director, Virginia Council of CEOs

The Solution:

Pinch Hit Partners consultant Mark Cipolletti implemented a LinkedIn campaign targeted at Charlottesville CEOs and business owners. Sponsored posts would only be seen by the target audience in the target market – no waste, no extra cost. The campaign’s call-to-action was an invitation to a series of informational lunches and cocktail parties. These group sessions allowed the Executive Director to consolidate his time in the new market and to demonstrate the Council’s skill for hosting excellent programming.

Cipolletti also identified a single marketing technology, Hatchbuck, to replace the Council’s three legacy tools. Hatchbuck collects online leads and automates emails, campaigns and sales tasks that would have been done manually in the past. These efficiencies will become even more important as the organization expands to additional markets in the future.

Virginia Council of CEOs LinkedIn post

The Result:

As a result of Pinch Hit Partners’ work, the Virginia Council of CEOs has successfully gained about two-dozen new members from the Charlottesville area. The tools and processes that were developed for this market expansion are now being considered as the organization looks at additional Virginia cities for membership growth.

The Reaction:

“Pinch Hit Partners has transformed the way we market our organization. Now our sales, marketing and communications are nicely integrated and we have a single platform like Hatchbuck to manage everything. We’re so glad we followed Mark’s recommendations. It’s been a game-changer for the Virginia Council of CEOs.”   – Scot McRoberts, Executive Director, Virginia Council of CEOs

 

About Pinch Hit Partners

Pinch Hit Partners is a Richmond, VA-based company that’s disrupting how marketing gets done for small and medium-sized companies by providing them with a cost-effective alternative to hiring their own marketing team or contracting with an expensive full-service creative agency. Learn more at www.pinchhitpartners.com. Contact Mark Cipolletti at mark@pinchhitpartners.com.

A conversation doesn’t cost you a thing. Contact us today to learn more about how Pinch Hit Partners can transform your marketing and sales.

 

 

We’re looking for Pinch Hitters in Richmond, VA

Pinch Hit Partners, the premier resource for fractional marketing consultants, is looking for new pinch hitters to join our team in Richmond, VA.

If you are a senior marketer interested in a flexible schedule, we can connect you with small and mid-sized companies looking for experts like you. As a fractional head of marketing, you’ll provide your clients with a cost-effective alternative to hiring their own staff or contracting with an expensive full-service agency.

Pinch Hitters typically work with CEOs and business owners to develop strategy and to assemble a team of remote specialists to execute on the plan (if an in-house team isn’t already in place). If you are interested, please send your resume to Mark Cipolletti at mark@pinchhitpartners.com.

Updated: 7 Indispensable Tools for Becoming a Successful Solopreneur

Please note: This list represents some of the best productivity tools that I have found for freelancers, solopreneurs and small business CEOs. Since its original publication in 2017, several of the featured tools have updated their pricing and features. The changes are reflected in this new version.

So, are you thinking about leaving your comfortable corporate or agency gig to go solo? There’s a lot to consider – will you need to obtain health insurance?, do you have a home office?, do you have money in the bank to supplement your earnings until you build up your business? Being a solopreneur can be a little scary but the rewards can be great too.

In 2016 there were 55 million Americans working independently according to Freelancers Union.

I made the leap about two years ago with no prior experience working “virtually”. In the beginning, I needed to figure out a ton of things that I used to take for granted – things like how I would create a contract or how I would track my mileage and business expenses. I am not alone. In fact, in 2016 there were 55 million Americans working independently according to Freelancers Union. That’s about 35% of the total workforce. With so many people joining “freelance nation” a host of companies have created tools to make their lives easier.

Here are a few of the tools that I have come to rely on to run Pinch Hit Partners, my virtual marketing agency. Most of them are free and all of them are easy to use (which is critical since you no longer have access to an on-call IT help desk). And these solutions aren’t just for solopreneurs. As your business grows, many of these technologies will easily scale up to accommodate more customers and employees.

Good luck!

Bonsai
[Free – $29 mo.]  Having a lawyer create your contracts will eat into your profits very quickly. Built for freelancers, Bonsai helps you create your contracts by asking you a series of questions and then generating the final document that your clients can e-sign. But that’s not all. Bonsai will also send branded invoices and payment reminders to help you get paid on time. Create proposals and track your time too. The basic service is free but processing fees will apply if you want to accept payments via PayPal, credit cards or bank transfers. Most users will choose the $16 mo. version that supports multiple projects.

Hatchbuck
[Starting at $89 mo.]  It’s time to put on your sales and marketing hat. Use Hatchbuck to add forms to your website and send emails to clients and prospects. Hatchbuck will automatically record their activities into an easy to use sales CRM. Marketing automation features allow you to set up drip marketing campaigns. Sure Hatchbuck doesn’t include some of the fancy features of big name marketing automation tools like Hubspot but it also only costs a fraction of what those companies charge. One of my clients recently consolidated three technologies (member management, email and CRM) into one by using Hatchbuck. They saved a few bucks but, more importantly, they’re now saving a ton of time by working in one system.

Wisestamp
[Free]  Turn every email you send into a small ad for your business by creating a custom signature from Wisestamp. Go beyond a sterile text-only signature and add your logo or one of the many “widgets” offered. My signature automatically includes a link to my newest blog post.

G-Suite/Google for Business
[Starting at $5 per month]  Nobody will take you seriously if you use a free Yahoo address or an old AOL email. You want to look professional right? Use Google to set up an email using your business name. You’ll also get a ton of free cloud storage and free G-suite for creating documents, spreadsheets and presentations. Sorry Microsoft Office.

Assistant.to
[Free]  Like it’s name suggests, Assistant.to is like having an assistant to help you set up meetings. This tool integrates with Gmail and saves you and your client from going back and forth through trying to settle on a date and time. Just offer your attendee up to three meeting times in a single email. They choose one and Assistant.to adds it to their calendar and yours. Bonus: it prevents double booking too.

Everlance
[Free – $8 mo.]  Tracking your mileage is a pain in the neck. Everlance is an app that automatically records all of your trips. All you have to do is “swipe” to mark each as business, personal or charity. Everlance Premium also helps you record your business revenue and expenses. I love the ability to take photos of my receipts and my accountant appreciates receiving detailed CSV files for completing my taxes. 

Bitrix24
[Free – $199 mo.]  Small companies probably don’t have the luxury of employing project managers but, with Bitrix24, you can easily manage and collaborate on projects with employees, vendors and clients. I primarily use Bitrix24 for project management and client communications but there are other cool features like a built in intranet, CRM and even some basic marketing automation functionality. There’s even a mobile app for staying on task while on the go.

I’m always looking for ways to work smarter. If you have other tools that make working solo more efficient, I hope you’ll share.

About the author
Mark Cipolletti is the president of Pinch Hit Partners, a Richmond, VA-based marketing agency. Pinch Hit Partners provides small and mid-size companies with fractional CMOs and outsourced marketing teams. And unlike so-called full service creative agencies, our low/no overhead model is efficient and affordable while still providing access to the highest quality talent and technologies needed to grow your business. Contact Mark at mark@pinchhitpartners.com or on LinkedIn.

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