Pinch Hit Partners Adds Veteran Marketer Matt Smith to Team of Fractional CMOs

Matt Smith, a direct-to-consumer marketing and branding leader, has joined Pinch Hit Partners as a fractional marketing consultant. Matt has over 20 years of experience leading marketing functions as a consultant for small companies and as an in-house executive for large corporations. As a Pinch Hit Partners consultant, he will serve small and mid-size companies as a fractional head of marketing, developing marketing strategy and overseeing marketing operations.

Most recently, Matt was the chief marketing officer for sweetFrog Enterprises with responsibility for marketing programs, brand management and business development. There, he helped grow the frozen yogurt franchiser into a 340 store, global segment leader.

Matt’s career started in college sports marketing at the University of Richmond where he also helped run the media center for the 1992 Presidential Debate. Later he spent three years promoting the nation’s largest sports memorabilia conventions and coordinating appearances by professional athletes for Tuff Stuff Magazine.

In 2001, Matt was hired by Virginia Farm Bureau Insurance to start an in-house marketing department. Over the next 12 years his responsibilities grew to include strategic partnerships and change management. While at Farm Bureau, Matt negotiated the naming rights for Farm Bureau Live at Virginia Beach and helped lead the acquisition of the State Fair of Virginia and Meadow Farm.

About Pinch Hit Partners

Pinch Hit Partners is a Richmond, VA-based company that’s disrupting how marketing gets done for small and medium-sized companies by providing them with a cost-effective alternative to hiring their own marketing team or contracting with an expensive full-service creative agency. Learn more at Contact Mark Cipolletti at

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