Reading on Airplanes – Branding Faith

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Just back from a business trip to Florida to meet with a client. Since I can’t sleep on planes, I used my time in the air to read Branding Faith by Phil Cooke. While Mr. Cooke provides several stories about how he’s helped TV evangelists and churches, most of his ideas apply well beyond faith-based organizations to most non-profit and for-profit organizations.

What are you currently reading?

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